Get to know about us!
Aim & Vision
Our aim in the beginning was to create a nutrient rich, tasty, easy to store meal using human grade ingredients for our him without having to leave the house. We believe that our dog deserved better than commercial kibble and to eat the same quality foods as ourselves.
Mission
As a brand, we have come a long way since our humble beginnings in the home kitchen. We feel that it is now our social responsibility to provide pet parents a better alternative to commercial options.
Therefore we have made it our mission to help pets live longer, happier, fuller lives, through proper nutrition and care through our products made to the highest standards of quality and safety.
A Healthy Option for Pets
After reading the ingredients in what commercial pet food companies put into their kibbles, rendered meat and bulk fillers, we decided quite quickly that this couldn't possibly be the healthiest food for them.