Marketing Lead

Marketing Lead APPLY NOW

Sucat, Parañaque
Full time

As the Marketing Lead, you will be responsible for driving our marketing efforts through the development and execution of creative and strategic marketing campaigns as well as delegating tasks to the team. Your primary responsibilities will include:

  • Content Development: Create and manage compelling and engaging content across various marketing channels, including website, blog, social media, and email campaigns. Ensure that content is aligned with our brand identity and resonates with our target audience.
  • Digital Marketing Strategy: Develop and execute data-driven digital marketing strategies to increase brand visibility and lead generation. Utilize SEO, email marketing, social media, and oth
  • er online channels to drive website traffic and customer engagement.
  • Storytelling: Craft captivating narratives that convey our brand's story, values, and unique selling points. Utilize storytelling techniques to create emotional connections with our audience and reinforce our brand's identity.
  • Team Leadership: Lead and mentor a team of marketing professionals, fostering creativity and innovation. Collaborate with cross-functional teams to ensure a cohesive and integrated marketing approach.
  • Analytics and Reporting: Use data and analytics to measure the effectiveness of marketing campaigns. Continuously optimize strategies based on performance metrics to achieve maximum ROI.
  • Market Research: Stay updated on industry trends, competitor strategies, and emerging marketing technologies. Use market insights to adapt and refine marketing strategies.
  • Budget Management: Manage the marketing budget efficiently, ensuring the allocation of resources aligns with the overall marketing strategy and goals.


  • can work on-site at BF Homes Parañaque
  • bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
  • With at least 5 years of experience in a managerial role
  • lead and worked with at least a team of 5 marketing associates and coordinated with other departments
  • agency or corporate experience is a plus
  • refined aesthetic and taste in design
  • passionate towards pets, lifestyle and nutrition

Person to report to:

  • CEO
  • Marketing Director*


* Required

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